Transforming "Dead Space" into Tenant Revenue
The Problem: Help your tenants increase sales and attention.
Shoppers have become experts at ignoring traditional advertising. Eye-level posters, digital screens, and hanging banners fade into visual clutter—your tenants' messages disappear into noise.
Meanwhile, the largest advertising asset in your centre goes completely unused. Every square metre of walkway represents untapped commercial potential.
Where Attention Goes
- Eye-level ads:
Ignored
- Digital screens:
Scrolled past
- Floor space: Unexploited commercial opportunity for you that offers a solution to increase sales, attention and presences for your tenants.
The Untapped Opportunity
Downward Gaze
Shoppers naturally look down whilst walking
Sq Ft Available
Average unused walkway space per centre
Current Revenue
What most centres earn from floor space
The Solution: Disruptive Floor Media
What We Do
Temporary, high-visibility painted advertising on your external walkways and car parks that disrupts the customer journey and creates a direct "path to purchase" for your tenants.
Why It Works
- Impossible to ignore—shoppers walk directly over it.
- The "Path to Purchase": It acts as a physical "yellow brick road," guiding a shopper’s feet directly from a high-traffic plaza into the tenant's doorway.
- Seasonal Relevance: They can promote a 48-hour flash sale, a new shoe launch, or a seasonal menu item (like a Pumpkin Spice Latte) without the long lead times of printed billboards.
Case Study: Trusted Brands That Walk the Talk
Our innovative floor media solutions have been embraced by a diverse range of leading retailers and brands, from global athletic giants to esteemed luxury cosmetic houses. These partnerships demonstrate the versatility and proven impact of transforming mall pedestrian zones into high-engagement advertising spaces. All of the brands were tenants looking to amplify their presence on site.
Nike
Strategic campaigns driving footfall to flagship stores, particularly during new product launches and seasonal sales events.
Adidas
Targeted directional signage increasing visibility for exclusive collections and brand experiences within key retail hubs.
Marks & Spencer
Promotional floor graphics highlighting seasonal offerings and special in-store events, enhancing customer journey.
Sephora
Captivating pavement art guiding beauty enthusiasts to new product releases and in-store consultations.
Space NK
Premium floor advertising for luxury beauty brands, creating an elegant path to their boutique locations.
John Lewis
Engaging floor designs for major departmental promotions and holiday campaigns, increasing store visits.
Topshop
Dynamic and trendy floor campaigns resonating with younger demographics, promoting fashion collections and sales.
JD Sports
High-energy floor graphics leading customers to the latest sportswear and sneaker drops, boosting brand presence.
Foot Locker
Bold floor media drawing attention to exclusive athletic footwear and apparel releases in high-traffic zones.
Bath & Body Works
Fragrant-themed floor promotions inviting customers to explore seasonal scents and personal care collections.
Flight Club
Unique floor branding for experiential retail, enhancing the journey to their interactive social gaming venues.
Sweaty Betty
New store opening and seasonal promotion for leisure apparel- customers directed through the mall directly to the doorstep.
These collaborations highlight the effectiveness of floor media in capturing consumer attention and influencing purchasing decisions for a wide array of retail categories.
Proven Success: Landsec & Liverpool ONE- Ten years profitable partnership.
Monthly Active Campaigns
Consistent, rotating floor media installations keeping content fresh and tenants engaged.
High Durability
Withstands heavy footfall, British weather, and daily operational demands without degradation.
Seamless Integration
Zero disruption to trading hours with overnight installation and removal processes.
The Commercial Model
We provide the asset. You sell the media space.
Partner with tenants brands your consumers already know—Nike, Zara, JD Sports—and transform walkways into premium advertising real estate that generates consistent monthly income.
Tenants Rents Space from you:
£7000/month from tenant for a monthly long campaign. (20 placements per campaign)
We Install & Remove Media
£1,800 production cost- tenant pays on top of your fee.
You Keep 100% Profit
£7,000 net revenue per 4 week campaign.
Operational Safety & Compliance
We understand that safety and operational excellence are non-negotiable for premium retail destinations. Our floor media solutions exceed industry standards. Install and removal is quick, safe and stress-free- all delivered by us.
R12/R13 Slip Resistance
High anti-slip rating certified for wet weather conditions—exceeding HSE requirements for public spaces. Unlike floor vinyls, painted ads do no compromise your floor slip levels.
Extreme Durability
Withstands jet washing, delivery vehicles, and heavy footfall without compromise to visual quality.
Zero-Disruption Install
Installed overnight (8 PM–5 AM) with complete removal capability. No ghosting or residue upon removal.
The Commercial Model (How you make money)
You:
Sell in the opportunity to your tenants as part of your commercial portfolio. We can offer media pack and photos to demonstrate the offering.
- Book the campaign start and end dates with tenant.
- Pass on our details to the tenant to book installation and removal.
- We liase with the client on stencil artwork design.
- Invoice and receive payment before the install.
- £3,500 for two weeks or £7,000 for 4 weeks space hire. (Or set your own fees)
- All locations are agreed with you in advance.
- You approve advert design prior to campaign.
We:
Contact the tenant and deal with them professionally, promptly and with respect:
- Book in campaign dates.
- Invoice tenant 50% deposit to confirm booking.
- Advise on best practice for stencil artwork and design.
- Install and remove adverts, we send photos of all placements to you and tenant.
- We invoice final 50% after removal of adverts.
- We charge the tenant £1800 total for 20 adverts installed and removed in single colour. (Extra colours are £200 per colour and can be pantone matched)
Why Leading Centres Choose Us
Proven Track Record
Trusted by Landsec, Liverpool ONE, and premium UK destinations nationwide.
Risk-Free Revenue
No capital investment required. Pure profit generation from existing assets.
Speed to Market
From brief to installation in under two weeks with overnight execution.
Full-Service Partner
Design, production, installation, and removal—we handle everything.
Let's Walk Your Site and carry out a free demo.
Every centre has hidden revenue potential. Let us identify your highest-value floor space and show you what's possible.
"The floor is the last frontier of retail media. Let's claim it together."
I'd love to answer any of your questions:
07789 755081
Kristian Jeffrey
Client Services Director
Street Advertising Services
High-Impact Floor Media & Pavement Advertising